世博英语

Sitting down with their drinks

James: My latte looks like that shoe polish we did an ad for last month.
Jess: And this espresso looks like…oil!
James:[Taking a sip] It still tastes fine, though.
Jess: These days, I can’t think of anything but motor oil. Even coffee makes me think of it.
James: Wait a second! There’s the idea for this case! “Your motor oil should be as choice and fresh as your morning coffee.”

sip (n.)
啜饮一口
Take a sip of my great coffee.
啜饮一口我超赞的咖啡吧。

shoe polish
鞋油
Shoe polish is used to make shoes shiny and new looking.
鞋油是用来让鞋子光亮如新。

choice (a.)
上等的，精选的
A: What do you think of this hotel?
你对这间饭店有何看法？
B: It’s choice! I love it.
真高级！我真爱它。

三人拿着咖啡坐下

詹姆士：我的那堤看起来像上个月我们做广告的那种鞋油。
洁　丝：而这杯浓缩咖啡看起来像是……石油！
詹姆士：（啜饮一口）不过尝起来还不错。
洁　丝：我这阵子脑袋里只有机油。就连咖啡也会让我联想到它。
詹姆士：等等！有一个跟这案子有关的点子了！「你的机油应该跟早上喝的咖啡般，精选又新鲜。」

剧码： Coffee!!!

Ann, James, and Jess are ordering coffee in the Kitty Cafe

James: Any new ideas on the Mr. Fro case? How can we give this motor oil a new brand identity?
Ann: Let me get my morning coffee to get my brain working again.
James: I could use one, too. I’m still burnt out from that last cigarette ad campaign.
Ann: As long as the foam on my macchiato’s not burnt, too, I’ll be alright for a while. You got your espresso, Jess?

brand (n.)
品牌。brand identity 是指「品牌特性」
A: What’s your favorite brand of cigarette?
你最喜爱的香烟品牌是什么？
B: I only smoke Export A’s.
我只抽艾斯柏A。

campaign (n.)
活动案，一系列相同主题诉求，以达成宣传目标的活动
Bush’s presidential campaign was paid for by oil companies.
布什的总统选战是石油公司出钱的。

macchiato (n.)
玛奇朵咖啡，这是在「浓缩咖啡」espresso 上面加少许奶泡的咖啡
My favorite coffee drink is Macchiato.
我最喜欢的咖啡饮料是玛奇朵咖啡。

burn out
耗尽（热情、精力等），烧光。burnt是过去式，过去分词。James说的burnt out有「累瘫了」及「香烟烧光了」双关含意，Ann说的burnt，则引申当奶泡「烧干了、消失了」
You’re going to burn out if you keep working so hard.
你工作还是这么操劳的话，你一定会累摊的。

foam (n.)
奶泡
I don’t like foam on my latte.
我不喜欢我那堤上有奶泡。

小安、詹姆士和洁丝在凯蒂咖啡店点咖啡

詹姆士：法洛先生的案子有什么新点子吗？我们要怎么给这种机油新的品牌特性？
小　安：让我喝喝早上的咖啡，好让大脑恢复运作吧。
詹姆士：我需要也来一杯。为了上次香烟广告案，我到现在都还累得口吐白沫、脑汁干涸。
小　安：只要我的玛奇朵上的白沫没干涸，我就可以撑一阵子。拿到你的浓缩咖啡了没，洁丝？

进阶篇——订制你的独特咖啡

到国际连锁咖啡店点咖啡，常常会看到咖啡的杯子后面，有一些选择表，这到底是什么东西？其实这是店员做记号，填入客人个人化口味选择的表格。现在就来看看，一般咖啡店会给客人哪些选择吧！
1.Decaf 低咖啡因
I want decaf.
我要低咖啡因。

2.Shots 浓缩咖啡份数
I want a double / triple / quad latte.
我要双份 / 三份 / 四份浓缩咖啡的那堤。

3.Syrup 糖浆
Please put some almond syrup in my coffee.
请在我的咖啡加杏仁糖浆。

3.Milk 牛奶
I want it low-fat.
我想要低脂的。

Use low-fat milk.
加低脂牛奶。

Make it with nonfat milk.
我要加脱脂牛奶。

5.Custom 客户指定
I want extra foam and not too much milk.
我希望奶泡多一点，牛奶少一点。