世博单词日记【79】Coca-Cola imperialism 可口可乐帝国主义

Coca-Cola imperialism
可口可乐帝国主义

【世博精解】

我们来看这样一段话：

China represents the biggest untapped market in the work for soft drinks. Yet according to political scientist Benjamin Barber, in order for Coca-Cola to venture into new markets the company must engage in "an inadvertent cultural war that will look very much like a new form of imperialism." Consequently, what is Coca-Cola’s strategy for winning over Chinese consumers?

在这段话中提到的所谓“a new form of imperialism”，就是指“Coca-Cola imperialism”。

What is Coca-Cola imperialism?

It's a new English phrase. It means powerful influence of the USA over other countries, especially through the setting up of commercial enterprises closely associated with the national identity.

可口可乐帝国主义（美国对其他国家施加的巨大影响力，尤其通过建立带有美国特色的庞大商业机构而行）。